SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with an acquainted pattern: gain steadily, conserve boldy, acquire a home, and prepare for retired life. But Gen Z is coming close to money with a fresh point of view. Rather than focusing exclusively on lasting accumulation, this generation is focusing on b

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